Pricing

Simple.
Honest.
Pricing.

No hidden fees. No coach marketplace. No data selling. Just tools that work. The athletes who find White Owl first get rewarded permanently.

Free
$0
Forever free
  • Basic run tracking
  • GPS + pace data
  • Workout history
  • Apple Health sync
  • Weekly summary
Core
$30
per month
  • Everything in Free
  • Owl Mode voice coaching
  • HR zone intelligence
  • Adaptive training plans
  • Race predictor
  • Owl AI chatbot
  • Group Run access
  • Calendar + race sync
Advanced
$75
per month
  • Everything in Core
  • HRV recovery scoring
  • Multi-sport support
  • Priority AI coaching
  • Data export tools
  • Early feature access
  • Segment intelligence
  • Nutrition guidance

The Give Back Program

If the price is a barrier, it shouldn't be. Athletes who can't afford access can apply for the Give Back program — full Core access, no questions asked, no expiration. White Owl doesn't run on advertising. It runs on principle.

Apply for Access

The first 50 athletes
get in free. Forever.

No price increases. No grandfathering out. The athletes who find White Owl first get rewarded for it — permanently. The first 100 lock in their price forever.

FAQ — Pricing Questions
Is the founding member price really locked forever?
Yes. The price you lock in during early access is yours permanently. Not for a year. Not until the next update. Forever. That is a founding promise, not a marketing line.
Can I switch plans later?
Yes. You can upgrade at any time. If you upgrade from Free to Core during the founding period, your Core price locks at the founding rate.
Is there a free trial for Core?
Yes. Every new account gets a full 14-day free trial of Core. No credit card required to start. Cancel anytime.
What happens to my data if I cancel?
Your data is yours. You can export everything before you go. We don't hold it hostage, and we don't sell it — ever. That policy doesn't change regardless of your subscription status.