Privacy

Your Data.
Your Rules.
Always.

White Owl was built on a founding promise: your data is never sold, never shared for advertising, never used against you. This document explains exactly what we collect, why, and what we never do with it.

Last updated: March 2026

The Founding Promise

White Owl does not run on advertising. We do not sell your data. We do not share your biometric data with third parties for any commercial purpose. This is not a policy that changes in a terms update — it is structural. White Owl has no advertising business to protect. Your data has no value to us except to make your coaching better.

What We Collect

We collect only what is necessary to provide coaching intelligence:

  • Account information — name, email address, and training profile (sport, goals, experience level)
  • Workout data — GPS route, pace, distance, elapsed time, split times
  • Biometric data — heart rate, HRV, resting heart rate (synced from your wearable or Apple Health)
  • Device data — device type and OS version for app compatibility
  • Coaching interactions — conversations with the Owl AI, used to improve your personalized coaching

We do not collect contact lists, browsing history, data from other apps, or any information unrelated to your athletic performance.

What We Never Do

  • Sell your data to any third party — ever, under any circumstances
  • Share your biometric data with advertisers, data brokers, or marketing platforms
  • Use your data to build advertising profiles
  • Allow third-party trackers inside the White Owl app
  • Share your GPS routes or training history without your explicit consent
  • Use your data to train AI models for purposes outside of your personal coaching

How We Use Your Data

Your data has one purpose: making the Owl a better coach for you specifically. We use your workout history, biometric trends, and coaching conversations to:

  • Generate personalized training plans that adapt to your fitness and schedule
  • Provide real-time voice coaching during active sessions
  • Analyze recovery and readiness based on HRV and sleep patterns
  • Remember your injury history, goals, and progress across every session
  • Predict race performance based on your actual training load

Data Storage and Security

Your data is encrypted in transit and at rest. We use industry-standard security practices and conduct regular security audits. Your data is stored in the United States on secure servers. We retain your data as long as your account is active. If you delete your account, your data is permanently deleted within 30 days.

Your Rights

You have the right to:

  • Export all of your data at any time in a standard format
  • Delete your account and all associated data permanently
  • Opt out of any feature that uses your data
  • Request a copy of exactly what data we hold about you
  • Correct any inaccurate data in your profile

To exercise any of these rights, contact us at [email protected]. We respond within 48 hours.

Third-Party Integrations

White Owl integrates with Apple Health, Garmin Connect, and Whoop to sync your biometric data. These integrations are read-only where possible. We do not share data back to these platforms beyond what is required for sync functionality. When you connect a third-party device, that device's privacy policy also applies to data collected by that device.

Contact Us

If you have any questions about this privacy policy or how we handle your data, contact us at [email protected]. We are a small team and we read every message.

White Owl
[email protected]